Post: #1

Wow it took marketers a long time to figure this out. I'm sure there are many companies already doing this.

Post: #2

Makes me wonder if those pheromone 'spills' in my shipments from AD were really on accident. I sometimes think that they purposefully spray pheromones onto the shipments to mentally link the 'good' vibes with packages from AD.

Post: #3

(11-05-2009 4:44 PM)Phya Wrote:  Makes me wonder if those pheromone 'spills' in my shipments from AD were really on accident. I sometimes think that they purposefully spray pheromones onto the shipments to mentally link the 'good' vibes with packages from AD.

Bingo!

I also believe there are a number of stores, including Abercrombie & Finch and Harrods of London, that use their air-conditioning/heating systems to pump molecules into the air to help you more throughly enjoy your shopping experience. That and dispersing subliminal suggestion/messages, through music, have you standing in line buying socks you don't really need...lol!


Bella

Post: #4

(11-05-2009 5:13 PM)Bella Wrote:  That and dispersing subliminal suggestion/messages, through music, have you standing in line buying socks you don't really need...lol!

Hmmm, do they do that in supermarkets too? Like when you're really hungry and go shopping, cause I always end up buying a bunch of stuff that I never eat!

Post: #5

I've used cinnamon/apple Glade in my store for years. I think it really does make a difference in impulse sales. I remember reading about it in an industry publication and thinking "Hmmm, that's a weird thing for a primarily guys store to smell like." But I tried it and sure enough it made a noticable difference. The article mentioned Christmas and it has to do with that. Apple pie is a holiday association.